The future for litho press print is doomed

Mon, 05 Nov 2007 11:34:05 +0100

At Digital Print World 2007 there was a debate held regarding the future for digital print based on a quote by Frank Romamo's latest prediction "digital print will account for half of all printing by 2015 and perhaps 65% by 2020". The debate concluded that digital print would dominate the printing industry and with the development of full colour digital printing we would start to see documents that we receive a consumers changing to have more relevant marketing (otherwise known in the industry as TransPromo or as I prefer Integrated Marketing) within the prime document rather than those wasted inserts.

I am interested in your views with regard to the future of print and the development of TransPromo/Integrated Marketing.

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