At Digital Print World 2007 there was a debate held regarding the future for digital print based on a quote by Frank Romamo's latest prediction "digital print will account for half of all printing by 2015 and perhaps 65% by 2020". The debate concluded that digital print would dominate the printing industry and with the development of full colour digital printing we would start to see documents that we receive a consumers changing to have more relevant marketing (otherwise known in the industry as TransPromo or as I prefer Integrated Marketing) within the prime document rather than those wasted inserts.
I am interested in your views with regard to the future of print and the development of TransPromo/Integrated Marketing.
msfullphat
poetry will track your journey whether you like it or not, hope you find the answers you are wanting..
we are all digitally enhance here, so watch out or we'll enchant you and you will disappear into these pages and start dancing naked around your garden in the middle of the night...